A 2007 competition
Following a competition organized by the city of Paris, in 2013 Unibail-Rodamco trusted the agency with restructuring the interior, the definition of the new customer journey and the visual identity of the new Forum des Halles. Nearly 10 years of studies and work. With Patrick Berger, architect of the canopy.
The fluidity of design and walkways
The Forum des Halles rediscovers its breath and its place as an identifiable Parisian landmark thanks to a fluid design: skylights, illuminated ceilings, curves and counter curves, softened angles on the hoppers, with glass as an essential material.
Eleven open hoppers with beveled nose plates provide a glimpse of the corridors between levels. A total redistribution creates a more ergonomic vertical flow, with raised ceilings, optimized rest spaces, and the use of light as a material to dematerialize the numerous pillars and underground ceilings.
Quality sustainable materials
Blue marble from the Savoie, lacquered white glass, mirror-polished stainless steel, curved glass, solid oak for the seating…
A logotype: the world velow and the world above
The logo illustrates the connection between the world below and the world above (2/3 of the crowd flow comes from below) by appearing as if it was carved from a block of material. It plays with the full and empty spaces of the two interconnecting words.
With Patrick Berger and Seura Architectes.
We were looking to maximize the connection between the lower and upper level and to funnel down the natural light, creating an overall harmony with the Canopy, the historical entrances and the world below of Grand ParisOlivier Saguez