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Forum des Halles Mairie de Paris – Unibail-Rodamco

150,000 visitors per day, 37 million annually.
75% of visitors from outside Paris, 75,000m2 of commercial space, a central mega-hub of commuter connections between Grand Paris and old Paris. 2,190 nights of work.
Architectural & Identity design
L'identité visuelle du Forum des Halles à Paris
Design graphique Forum des Halles Paris

A 2007 competition

Following a competition organized by the city of Paris, in 2013 Unibail-Rodamco trusted the agency with restructuring the interior, the definition of the new customer journey and the visual identity of the new Forum des Halles. Nearly 10 years of studies and work. With Patrick Berger, architect of the canopy.

The fluidity of design and walkways

The Forum des Halles rediscovers its breath and its place as an identifiable Parisian landmark thanks to a fluid design: skylights, illuminated ceilings, curves and counter curves, softened angles on the hoppers, with glass as an essential material.

Eleven open hoppers with beveled nose plates provide a glimpse of the corridors between levels. A total redistribution creates a more ergonomic vertical flow, with raised ceilings, optimized rest spaces, and the use of light as a material to dematerialize the numerous pillars and underground ceilings.

Forum des Halles Paris

Quality sustainable materials

Blue marble from the Savoie, lacquered white glass, mirror-polished stainless steel, curved glass, solid oak for the seating…

A logotype: the world below and the world above

The logo illustrates the connection between the world below and the world above (2/3 of the crowd flow comes from below) by appearing as if it was carved from a block of material. It plays with the full and empty spaces of the two interconnecting worlds.

With Patrick Berger and Seura Architectes.

Numéro 1 depuis 1998, plus de 120 prix en 20 ans

A winning

Interior Design - Best of Year Awards 2019
Honoree, category Department Store / Mall
We were looking to maximize the connection between the lower and upper level and to funnel down the natural light, creating an overall harmony with the Canopy, the historical entrances and the world below of Grand Paris
Olivier Saguez