Key information
1,300m²
3 floors
No.2 global telephony manufacturer
Present in over 170 countries
207,000 employees
Huawei
Global Flagship Store
Saguez & Partners helped Huawei, the world’s second-largest smartphone manufacturer, design its first global flagship store in Shenzhen. More than just a store, this 1,300 m², three-story facility embodies “relational architecture”, fusing design, user experience and technological innovation.
Innovate fast
China is moving at breakneck speed. We were there in 2019. If the military parades marking the 70th anniversary of the regime recall the past, the present is resolutely turned towards the future: payments via ubiquitous QR Codes, the silence of electric scooters, and directives followed with impressive speed. This ability to embrace change inspires an architecture in motion, adapted to new uses.
Relational architecture
Chinese brands have quickly realized that customer experience and lifestyle are at the heart of their expectations. Architecture is becoming an essential medium in this connected relationship. In China, a quarter of e-commerce transactions take place on social networks. Today, a commercial space must be a place of emotion and sharing, just like this Huawei flagship.
Urban theater in the heart of the city
The public square is a space for social interaction. Huawei and Saguez & Partners have reinterpreted it in the form of an urban theater: a staircase-agora crossing the facade, giving back part of the flagship to the city. This “physical social media” is at once theater, agora, amphitheater and meeting space. A place where everyone can observe, work, exchange ideas, or simply relax.
City life in one place
The building exterior pushes technological boundaries with its three-dimensionally curved glass, creating a fluid, welcoming architecture. Eleven-meter-high glass panels maximize views, while recycled felt walls and ceilings ensure optimal acoustic comfort. Transparency and openness become pillars of customer relations.
Partners
Arcora, facade design and engineering
Gartner, facade construction
Area 17, fixtures and furniture
Lifor, lighting design