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Minuty The Spirit of a factory near Saint-Tropez

On the peninsula but far from the bling-bling of Saint-Tropez, Château Minuty has been in the Matton-Farnet family for three generations of winegrowers who combine passion and tradition with innovation. In the face of competition from foreign wines, the Minuty brand asserts itself on its own territory with a new 1,100 m2 cellar and on the international market with a new visual identity.
Architectural, Identity & Global design
Design graphique Château Minuty
Identité graphique Château Minuty
Le Château Minuty
Architecture intérieure du Château Minuty
Design d'architecture intérieure du Château Minuty
Décoration intérieure du Château Minuty
Cave à vin au Château Minuty

The spirit of a factory

The square vault is paved with large slabs of beige and brown Mosa tiles that delineate the reception area and workspaces, where the factory spirit evokes the rigor of winegrowing profession. Some 616 bottles exhibited in the Vinothèque tell the story of the vineyard. The cellar door, made from hot-rolled steel, forms a frame that borrows from the emblematic shape of the Minuty rosé bottle and opens onto the wine sanctuary.

Château Minuty, domaine viticole situé à Gassin,
Château Minuty, domaine viticole situé à Gassin,

Light & lightness

Punctuated by the metal that frames large glass French doors, the façade offers a unique view of the valley of Gassin and lets light into the reception area. Above the sheet metal and solid blond oak bar counter hangs an LED chandelier composed of 234 bottles of Minuty rosé. In the large lounge, around the table with its 12 tasting stations, the strong presence of wicker and airy light fixtures in cotton voile lend a festive air of 1960s Saint-Tropez.

The endless repetition of M

An endlessly repeating M underlines the timeless character of the vineyard. The colors white, silver and gold evoke the elegance and light of beautiful summer evenings. Three unique visual identities distinguish the personalities of the three ranges: Or de Minuty, the brand’s signature wines; Prestige de Minuty, emblematic wines of the Côtes de Provence; and M de Minuty, wines dedicated to moments of sharing.

Numéro 1 depuis 1998, plus de 120 prix en 20 ans

A winning

Grand Prix Stratégies du Design 2014
Mention Identité visuelle
The new wine cellar, conceived with the designer Olivier Saguez, is the last stepping stone in a 10-year development that has made Château Minuty the leader of the appellation côtes-de-provence.
Journal Du Dimanche