The spirit of a factory
The square vault is paved with large slabs of beige and brown Mosa tiles that delineate the reception area and workspaces, where the factory spirit evokes the rigor of winegrowing profession. Some 616 bottles exhibited in the Vinothèque tell the story of the vineyard. The cellar door, made from hot-rolled steel, forms a frame that borrows from the emblematic shape of the Minuty rosé bottle and opens onto the wine sanctuary.
Light & lightness
Punctuated by the metal that frames large glass French doors, the façade offers a unique view of the valley of Gassin and lets light into the reception area. Above the sheet metal and solid blond oak bar counter hangs an LED chandelier composed of 234 bottles of Minuty rosé. In the large lounge, around the table with its 12 tasting stations, the strong presence of wicker and airy light fixtures in cotton voile lend a festive air of 1960s Saint-Tropez.
The endless repetition of M
An endlessly repeating M underlines the timeless character of the vineyard. The colors white, silver and gold evoke the elegance and light of beautiful summer evenings. Three unique visual identities distinguish the personalities of the three ranges: Or de Minuty, the brand’s signature wines; Prestige de Minuty, emblematic wines of the Côtes de Provence; and M de Minuty, wines dedicated to moments of sharing.
- Grand Prix Stratégies du Design 2014
- Mention Identité visuelle
The new wine cellar, conceived with the designer Olivier Saguez, is the last stepping stone in a 10-year development that has made Château Minuty the leader of the appellation côtes-de-provence.Journal Du Dimanche