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Nature & Découvertes The revitalizing power of nature

Founded in 1990, Nature & Découvertes was a forerunner in responsible trade, civic engagement and the respect for nature. Its very first outposts were veritable “oases of nature” in the city. Today, the brand has 93 locations including a 500m2 concept store in the urban heart of Paris.
Identity, Retail & Strategy design
Identité visuelle Nature & Découvertes
Nature et Découvertes dans le Marais à Paris
Oeuvre réalisée par Jean-Jacques Pigeon
Cordages éclairés suspendus au plafond, Nature et Découvertes
Globes éclairés, Nature et Découvertes
Architecture et Design - Boutique Nature & Découvertes Paris Marais
Boutique Nature & Découvertes Paris Marais

Nature & Découvertes takes root in the Marais

The brand set up shop in a former 1950s printing factory with a converted loft feel. Glass panes on the 10-meter ceiling flood the space with natural light all the way to the basement level. Suspended vegetation, the view onto an exterior living wall and a gradient of earth and sky tones from floor to ceiling permeate the entire space with a natural feel. Raw materials—wood, stone, porcelain tiles, ropes, sawmill boards—reinforce the authenticity of the location.

Boutique Nature & Découvertes - Paris Marais - Architecture
Boutique Nature & Découvertes - Paris Marais - Architecture

An atypical space to explore your curiosity about nature

The furniture was conceived in a spirit of recycling and the concept of an improvised campsite: outdoor goods, hooks, shelving, wooden crates strapped to pillars. On the ceiling, tool sheds, ladders, rope or lighted globes are suspended from rails. The brand reinterprets nature and travel with creativity and imagination. Products are displayed on modular furniture—boxes and nesting tables on wheels, caissons on metal hooks. Made by Bretons 3A, members of the UNESCO-recognized French Compagnonnage craft training system, the pieces evoke the furniture of rugged lumberjacks. A place of passions and encounters with customer advisors, the tea room invites customers to pause for a moment of refreshment, escape and sharing.

JJ Pigeon,
an inspired artist

At the store entry, the monumental dreamlike sculpture by Jean-Jacques Pigeon poses questions about the relationship between man and nature. Made with felled branches gathered in the forest, the colorful painted work literally bursts out of the door frame to create a link between the inside and outside.

A different way of doing business by offering a human link, knowledge, inspiration and beauty to help city dwellers reconnect with nature.
François Lemarchand
Founder of Nature & Découvertes
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