Carrefour The first superstore in France
A good plan
Everything under the same roof, but on a human scale. Saguez & Partners has designed a new plan that structures the space to better adapt to the needs and time limitations of today’s customer, whether for recurring practical errands or shopping for pleasure. The single check-out line is split in four. To reduce anxiety, between two check-out lines, the catering space “Around the Counter” is a natural extension of the store. While maintaining the same enormous surface, the impression of gigantism has disappeared.
Four stores in one
Four entrances, four areas of expertise with strong added value animated by professionals, four spaces identified by the interior architecture and graphics. Work on lighting, flooring, ladder heights and material codes assures the legibility and fluidity of various paths through the store: the Market, the Fashion Island, the Beauty Counter and Culture & Media.
Above all, a market!
Like a large covered market square, under a drop paper ceiling fashioned like beams, the market unites all the food services in one place. The know-how of each specialist is staged in open workshops, promoting the interaction between customers and professionals. Materials are borrowed from the food sector: white earthenware tiles, oak or hazelwood partitions and galvanized steel structures.
The new visual identity reveals the wealth of know-how and what’s on offer
Structuring the supply of more than 10,000 products and prioritizing the brand’s messages while ensuring overall consistency is the mission of Carrefour Villiers-en-Bière’s new visual identity. Graphic codes with simple, effective forms, symbol labels, a library of typography, iconography, vocabulary, colors and materials identify each profession and each area.
A winning
project!
- Grands Prix Top Com consumer 2017
- Gold, Global Design