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Chamonix Mont-Blanc Intense by nature

How to unite under a single brand Chamonix and four villages—Les Houches, Vallorcine, Servoz, Argentières—with exceptional sites like the Mer de Glace glacier, the Aiguille du Midi and Mont-Blanc?
Identity design
Chamonix stratégie identité design
Univers de marque Chamonix
Chamonix, Saguez & Partners
Univers visuel Chamonix
Design d'identité pour Chamonix
Création de l'univers visuel Chamonix
Logotypes Chamonix
Graphic design Chamonix

Vertical Horizontal

Vertical like the vertiginous slopes, infinitely small in the face of a mountain, vertical by the size of its peaks. Horizontal by the length of the mountain, from the entrance to the valley by the village of Servoz to the village of Vallorcine. The M de Mont-Blanc promises many journeys. The construction of the logo gives it a powerful dimension and the prestige of a fortress.

Identité visuelle de la ville de Chamonix
Identité visuelle de la ville de Chamonix

The high mountain spirit of Chamonix

The red of a cable car, of window shutters, of the tramway, Chamonix red mixed with granite gray and snow white to form a trio of colors accompanied by an ultra contemporary typography and an iconographic universe composed of emblematic panoramic views. Alternating black-and-white and color visuals, devoid of figures, with framing that plays with focus, magnify the power of the landscapes, bringing rhythm and energy.

Numéro 1 depuis 1998, plus de 120 prix en 20 ans

A winning

Top Com corporate 2013
Le Grand Prix du Design
World Travel Award 2018
The mountain offers the scenery, it’s up to us to invent the story that goes with it.
Nicolas Helmbacher
Mountain Guide