Illustration et logo du nouveau concept du Ritz : Paris Le Comptoir

Key information

  • 38 rue Cambon, 75001, Paris

  • François Perret, Pastry Chef

  • World’s Best Pastry Award 2024

  • Recycled & recyclable packaging

Ritz Paris

Take-away, even at the Ritz

When place and identity become one: the quintessence of French excellence, the Ritz Paris inaugurates a new chapter in its history with the opening of Ritz Paris Le Comptoir, the boutique of the world’s best restaurant pastry chef, François Perret.

Key information

  • 38 rue Cambon, 75001, Paris

  • François Perret, Pastry Chef

  • World’s Best Pastry Award 2024

  • Recycled & recyclable packaging

Dessins illustrants François Perret, César Ritz, Auguste Escoffier réalisés par l'agence Saguez & Partners pour le ritz comptoir

François Perret’s gourmet boutique

A more spontaneous and accessible alternative. The legendary Ritz Paris hotel opens a new chapter in its history with the opening of its Click & Collect concept. Ritz Paris Le Comptoir (The Counter) is a new annex, with its own entrance at 38 rue Cambon, dedicated to the very best of chef François Perret’s pastry. Sweet or savory, to eat in or take away.

“Le Comptoir draws on the combination of codes and the emblematic atmosphere of the Ritz Paris.”

Portrait de César Ritz et Auguste Escoffier

A dialogue between pastry and fantasy

Inspired by the legendary duo César Ritz - Auguste Escoffier and their sense of celebration, the identity of the Ritz Comptoir is full of fantasy. Like a deck of cards, the naive, almost childlike and sometimes larger than life portrait illustrations lightly portray the characters who have made the Ritz history.

Conceived as a warm, lively place rooted in the everyday life of Parisians, the Ritz Paris Le Comptoir is no less refined. A functional yet elegant showcase, the agency has imagined made-to-measure materials and details, with textures echoing those of delicate pastries, and which, as a whole, unfolds a new conviviality.

coffret, patisseries Ritz le Comptoir, illustration, madeleines

An invitation to indulge

Apricot, the hotel’s emblematic color, is used in all its packaging and signage. According to its founder, it gives women a pretty complexion... Inside, we discover a reinterpretation of the madeleine. François Perret’s iconic madeleine comes in a variety of sizes and fragrances. Look up! The giant Lasvit ceiling light, in Bohemian crystal, recalls the cake’s curved, amber belly. And the amber, translucent reflections, chestnut honey.

livre à la recherche du temps perdu
Madeleine du ritz comptoir

François Perret, in two words

Voted World’s Best Restaurant Pastry Chef in 2019, author of Instants sucrés au Ritz Paris published by La Martinière. Having worked with some of Paris’s top brigades – Lancaster, Le Meurice, Four Seasons George V and Shangri-La Hotel Paris – he was given carte blanche by the Ritz Paris to sign the house’s new pastry identity when it reopened in 2016.

Illustrations réalisées par l'agence de Auguste Escoffier et François Perret

François Perret, named “world’s best restaurant pastry chef” in 2019.

François Perret devant le Ritz Paris Le Comptoir
Intérieur du ritz Paris Le Comptoir réalisé par l'agence