Impact strategy Impact brand

Branding agency since 1998

We work hand in hand with brands determined to make a difference.
Thinking with purpose: together, we co-create ideas that matter, ideas that have the power to transform brands and their environments. Our mission: to create lasting impact for brands, people, and society.
Creating together: collaboration is at the heart of our approach. We bring together talents and energies around a shared vision, turning individual ideas into meaningful collective projects. Our mission: to bring people together and craft solutions that resonate.

Thinking, creating & bringing to life brands with impact

Our areas of expertise

Brand
strategy
Every brand has a unique story to tell, an impact to make, and an identity to express.

We craft brand strategies that are strong, distinctive, and engaging.
We help you strengthen the connection with your audiences.
We capture and bring to life the central idea, “the guiding thread” that ties everything together.
Brand positioning, brand idea

Brand platform

Brand architecture

Brand narrative

Driving change through brand

Relational brand experience
Offer clarity
Designing a brand means clarifying its architecture and structuring its offer.

We simplify and organize to ensure perfect clarity. A well-structured brand must also be authentic and transparent, one that turns its promises into concrete actions.
Brand and portfolio structuring

Revealing and creating proof points: experiences, products, services
Brand identity creation
Big ideas, distinctive identities.

We believe that a strong brand stands out through its singularity and consistency. We help create a unique identity to build recognition and stand out in your market.
Visual identities

Graphic and verbal expression territories

Graphic systems and brand guidelines

Physical brand environments : headquarters, production sites, retail locations

“MaG”: Brand Graphic Design Studio
Brand management
Think useful, make sustainable.

The brand to highlight a common culture.
On & off brand deployment and animation support

On-boarding and revelation tools

Ready-to-use tools
Commercial architecture
Linking omnichannel and brand identity to create a strong brand.

We design and develop concepts that have a lasting impact on the appeal and performance of a retail network.
Specifications, costs & technical feasibility

Concept creation

Customer journey and zoning of product & service offer

Merchandising, shopping experience & expression of businesses

Development of city-center, co-center, corner & flagship formats

Distribution, concept and technical charters & deployment assistance

Our collaborative approach

Immersion
& observation
Starting with you, listening to you, observing you, to get to know you. We immerse ourselves in your world and that of your stakeholders to understand your challenges. This approach enables us to explore innovative solutions adapted to your reality.
Formalization
& co-design
We organize co-design workshops with you. Working together, we unleash creativity, bring together different points of view, identify what makes your brand unique, and involve your ambassadors. These workshops help you define your customized brand identity.
Strategic
recommendation
Our strategy team analyzes the information gathered to develop several recommendations. Once the best recommendation has been selected, we pass it on to our creative team to bring it to life.
Graphic & creative
exploration
We explore various creative avenues to translate the defined strategic vision into reality. We then select the best option for developing your graphic territory and its applications.
Activation, deployment
& assessment
We identify the evidence you need to draw on to build support for a shared vision. To deploy with meaning, coherence and support for change, you need to make your mark with a tailor-made strategy of revelation and appropriation.