Impact strategy Impact brand

Branding agency since 1998

We work hand in hand with brands determined to make a difference.
Thinking with purpose: together, we co-create ideas that matter, ideas that have the power to transform brands and their environments. Our mission: to create lasting impact for brands, people, and society.
Creating together: collaboration is at the heart of our approach. We bring together talents and energies around a shared vision, turning individual ideas into meaningful collective projects. Our mission: to bring people together and craft solutions that resonate.

Thinking, creating & bringing to life brands with impact

Our areas of expertise

  • Brand
    strategy

    Every brand has a unique story to tell, an impact to make, and an identity to express.

    We craft brand strategies that are strong, distinctive, and engaging.
    We help you strengthen the connection with your audiences.
    We capture and bring to life the central idea, “the guiding thread” that ties everything together.

    • Brand positioning, brand idea
    • Brand platform
    • Brand architecture
    • Brand narrative
    • Driving change through brand
    • Relational brand experience
  • Offer clarity

    Designing a brand means clarifying its architecture and structuring its offer.

    We simplify and organize to ensure perfect clarity. A well-structured brand must also be authentic and transparent, one that turns its promises into concrete actions.

    • Brand and portfolio structuring
    • Revealing and creating proof points: experiences, products, services
  • Brand identity creation

    Big ideas, distinctive identities.

    We believe that a strong brand stands out through its singularity and consistency. We help create a unique identity to build recognition and stand out in your market.

    • Visual identities
    • Graphic and verbal expression territories
    • Graphic systems and brand guidelines
    • Physical brand environments : headquarters, production sites, retail locations
    • “MaG”: Brand Graphic Design Studio
  • Brand management

    Think useful, make sustainable.

    The brand to highlight a common culture.

    • On & off brand deployment and animation support
    • On-boarding and revelation tools
    • Ready-to-use tools
  • Commercial architecture

    Linking omnichannel and brand identity to create a strong brand.

    We design and develop concepts that have a lasting impact on the appeal and performance of a retail network.

    • Specifications, costs & technical feasibility
    • Concept creation
    • Customer journey and zoning of product & service offer
    • Merchandising, shopping experience & expression of businesses
    • Development of city-center, co-center, corner & flagship formats
    • Distribution, concept and technical charters & deployment assistance

Our collaborative approach

  • Illustration pour l'approche collaborative immersion et observation

    Immersion
    & observation

    Starting with you, listening to you, observing you, to get to know you. We immerse ourselves in your world and that of your stakeholders to understand your challenges. This approach enables us to explore innovative solutions adapted to your reality.

  • Illustration pour l'approche collaborative branding formalisation et codesign

    Formalization
    & co-design

    We organize co-design workshops with you. Working together, we unleash creativity, bring together different points of view, identify what makes your brand unique, and involve your ambassadors. These workshops help you define your customized brand identity.

  • Illustration pour l'approche collaborative branding recommandation stratégique

    Strategic
    recommendation

    Our strategy team analyzes the information gathered to develop several recommendations. Once the best recommendation has been selected, we pass it on to our creative team to bring it to life.

  • Illustration pour l'approche collaborative branding exploration graphique et créative

    Graphic & creative
    exploration

    We explore various creative avenues to translate the defined strategic vision into reality. We then select the best option for developing your graphic territory and its applications.

  • Activation, deployment
    & assessment

    We identify the evidence you need to draw on to build support for a shared vision. To deploy with meaning, coherence and support for change, you need to make your mark with a tailor-made strategy of revelation and appropriation.