Key information
129,700 m² GLA
190 stores
7.6M annual visitors
3.8-meter window height
Unibail-Rodamco-Westfield
Parly 2, the return of Sixties Chic
The first French shopping center to open in 1969, inspired by the American Way of Life of the Sixties, Parly 2 is a return to its demanding elegance, the nobility of its materials, the quality of its light, its volumes and its graphics.
Reinventing Parly 2 is almost like renovating a listed site
Following in the footsteps of the beautiful architecture emblematic of the Trente Glorieuses, such as Orly Ouest, the Maison de la Radio or the Hilton Suffren, Parly 2 has brought its share of utopia. In tune with the new art of indoor-outdoor living, the center brings the best of Paris to the countryside, in its shops, services, architecture and design. After nine years of work carried out in successive phases, the architectural re-reading and the evolution of the visual identity, signed Saguez & Partners, once again inscribe Parly 2 in the best of today, combining noble materials, art craftsmanship, iconic designers and new technologies.
Volumes regain their height. The relaxation areas are furnished by some of the biggest names in design: Ray & Charles Eames, Eero Saarinen, Arne Jacobsen, Jean Prouvé, Jaime Hayon, Louis Poulsen. The ceiling makes way for a large nave, whose copper-leaf gilded weave is inspired by the geometric sail shapes of Sixties Chic, creating a graphic play on Paco Rabanne’s metallic mesh. Visual artists Mathias and Matteo Messervy, in collaboration with the agency, have treated light as a new material interacting with volumes and natural light.
A chic and shock impactful brand
To ensure perfect coherence between Parly 2’s architecture and visual identity, Saguez & Partners designed an original typography, inspired by Sixties pop graphics. Round and sleek, the letter P curls and the Y stretches. The initials reinterpret the kinetic art’s graphic games. In gold, of course!
