Key information
Creation in 2009
28th French unicorn
1 million consumers
Leader in instant credit
Younited Credit
100% digital, 0 nonsense
Branding and clarity for a new positioning. Younited called on Saguez & Partners to make its raison d’être clear and become THE reference on the European instant credit market.
The new French unicorn revolutionizing credit
Faster, simpler, more transparent. Younited, the new French unicorn, is Europe’s leader in instant credit for the e-economy. The brand is deploying a credit strategy at the service of everyone, for greater transparency and fairness. It has already enabled nearly a million consumers to regain control over their income and expenditure, through a simple – fast – effective digital experience. In short, they don’t give you the runaround. Zero paperwork, more transparency, more fairness and clear, crisp, precise answers in under 10 seconds.
A new identity to support hyper-growth
Our ambition? To raise its profile in the European instant credit market. Consumers are increasingly looking for instantaneity and simplicity, whether when making a purchase or obtaining credit. The new brand identity reinforces its position as European leader in instant credit and supports its trajectory of hyper-growth: present today in 5 countries and covering 60% of Europe.
No nonsense, that’s the new language of the e-economy.
No nonsense, it’s yes or no, but it’s right now
In the logotype, the flame takes pride of place. Symbol of speed and fluidity. It’s the flame of entrepreneurs, those with vision and energy, who never give up to change the world. And who we want to follow! A nod to these two visionary entrepreneurs, who gave birth to Younited in 2009.
Graphically, the flame acts as a marker and gives the “YOU” a high profile to reinforce the memorability of the name. When it comes to colors, the choice of parma is, to say the least, a real eye-catcher in the banking world. And the contemporary black provides a strong contrast.
Europe’s N°1 internet credit provider
The ambition? To raise its profile in the European instant credit market.
