Key information
Creation of a brand for an estate in Provence
A land rich in history since the Middle Ages
8 hectares of vines and 900 olive trees
“Natura 2000” cradle of the living world
Estate in green Provence
The Domaine Mira Luna, the marvelous moon, is a secret, well-preserved setting in the heart of green Provence, the real Provence. A unique ecosystem where it’s not unusual to come across hinds, woodcocks, hares or even wolves and cubs. Here, the estate cultivates 9 hectares of vines and 900 olive trees in symbiosis with nature. The land is cultivated with respect, using organic farming and biodynamic principles.
Accompanied by our subsidiary Agence-S, Mira Luna unveils its new brand image: authenticity, craftsmanship and the magic of nature.
Culture in harmony with nature
Overlooking the transverse Roman road linking the Via Aurelia and the Via Julia Augusta, and nestled between the two medieval villages of Correns and Châteauvert, Mira Luna is an estate that has been steeped in history and legend for thousands of years. It is part of the historic estate of Miraval, the former home of jazz composer Jacques Loussier, who himself inspired many artists.
Today, Mira Luna bears witness to an ancient and respected tradition. It produces wines and olive oils that reflect its red clay-limestone terroir with sun-drenched white pebbles. Located at altitude, it benefits from a microclimate that alternates between cold nights and hot days, with temperature variations of 25°C.
Between astral energy and the cradle of life
Two species cohabit in the new logotype. On one side, the wolf, symbol of the earth, freedom, determination and loyalty. On the other, the owl, a symbol of wisdom and intuition, embodies the celestial world.
In the image of the estate, where each element communicates with the others, between sky (midnight blue) and earth (terracotta), the logo reflects this harmony between culture and nature.
A strong new identity
Respect for the land, organic farming, careful cultivation of vines and olive trees, harvesting by hand and at night, limited production... The packagings take care to tell this story too, through colors derived from nature, and sobriety in manufacturing techniques.
