Key information
700 employees
19 locations in France
€55M turnover
Les Fermes de Gally
Farmers and gardeners since 1756
Saguez & Partners created the brand design for the Fermes de Gally, a sunny identity deeply rooted in nature and history. A logotype inspired by the cycles of the earth, the four seasons and the sun, symbolizing life and heritage.
In short
4 activities
Agriculture | Landscaping | Shops & Catering | Animation & Education.
19 locations throughout all regions of France
Versailles, Lille, Nantes, Bordeaux, Toulouse, Marseille, Le Mans, Grenoble, Annecy, Lyon, Strasbourg, Metz.
1 historic site
Between forests and fields, at the very end of the Parc de Versailles.
1 family
Farmers for three centuries in the Île-de-France region, the Laureau family has been cultivating the land at Ferme de Gally for three generations.
Challenges
- Passing on a passion for nature to bring the need for nature to the city “Nature does things well, let’s do the rest well too”.
- Combine agricultural roots and avant-gardism.
The idea?
A solar brand
A logotype that returns to the fundamentals of nature and history. The sun, the source of life, the four cardinal points to evoke the four seasons of nature’s transformation, and our presence throughout France. The tools of man’s work in nature to illustrate the diversity of the trades.
The sun, a nod to the Sun King and to the precise geography of the historic site. A resolutely contemporary typography and vivid colors to underline the avant-garde approach of the Fermes de Gally. A graphic style of symbols and photographs, and a resolutely natural, offbeat choice of words, to highlight the spirit of resolutely passionate men and women.
Clarity and modernity of a diversified offer
A coherent, evolving visual system ensures the unity of all activities over time. With 45 professions, 6 sectors and 12 sites, the future also rests on three forward-looking projects: Station V: AgriTech and FoodTech agricultural incubator in Saint-Nom-la-Bretèche | The Fermes en Villes: urban agriculture demonstrator in Saint-Cyr-l’École | The Ferme Ouverte: educational space in Saint-Denis.
A visual identity created almost 15 years ago and still relevant today.
Results
- A visual identity created nearly 15 years ago and still relevant today.
- A flexible style of expression, easily adopted by the Ferme de Gally teams.
- A strong brand built around a variety of nature-related activities.
- A distinctive landmark that reinforces its impact on its markets.
- A key challenge: attract talent by giving meaning to the company’s commitment.
Ferme de Gally is also a landscaping company. We planted the BCG France HQ interior in Paris, for example.
