Key information
19th-century railroad
32 km long
6.5 km rehabilitated as a promenade
SNCF
La Petite Ceinture
Call for initiatives in a forgotten space. A bit of nature, a bit of culture, a bit of adventure, a bit of food, a bit of reading, beekeeping, nothing too fancy, no cars... and finally a future.
A unifying identity
Saguez & Partners has designed a unique visual identity to tell the story of the Petite Ceinture, the former Parisian railroad reinvented as a space for strolling and discovery. The project follows a call for tenders from the City of Paris and the SNCF, aimed at revitalizing this emblematic space.
A logo inspired by railway history
The logo is based on the double railroad track, the emblematic symbol of the Petite Ceinture, which runs through eight arrondissements. This visual identity evokes the railway’s past, while embodying the site’s current reconversion. The design is integrated into the overall signage, providing a coherent and engaging visual identity.
Des pictogrammes et un code graphique pour inspirer
Pour soutenir cette transformation, Saguez & Partners a développé une série de pictogrammes évoquant la diversité des initiatives. Un vert éclatant a été choisi pour symboliser la nature en mouvement, apportant une touche de vitalité aux espaces et renforçant la connexion avec la végétation urbaine.
Un guide pour découvrir Paris autrement
Au-delà du logo, nous avons créé un guide illustré qui invite les visiteurs à découvrir Paris autrement. Ce carnet met en lumière les parcours, les anecdotes et les initiatives qui font de la Petite Ceinture un lieu de vie et d'inspiration au cœur de la capitale. Ce guide se veut à la fois informatif et immersif, permettant aux Parisiens et visiteurs de se reconnecter à l’histoire et à l'esprit de cette voie ferroviaire emblématique.
Pictograms and a graphic code to inspire
To support this transformation, Saguez & Partners developed a series of pictograms evoking the diversity of initiatives. A bright green was chosen to symbolize nature in motion, bringing a touch of vitality to the spaces and reinforcing the connection with urban vegetation.
A guide to discovering Paris differently
In addition to the logo, we created an illustrated guide that invites visitors to discover Paris in a different way. This booklet highlights the routes, anecdotes and initiatives that make the Petite Ceinture a place of life and inspiration in the heart of the capital. The guide is both informative and immersive, enabling Parisians and visitors alike to reconnect with the history and spirit of this emblematic railway line.
