Key information
Founded in 1970 by Roger and Colette Cathala
6 workshop stores
1 manufacture lab
300 ice cream flavors
Open 7 days a week
The best artisan ice-cream maker on the Île de Ré
A brand image that lasts, an ice cream that delights, a success that endures. Since 2009, Saguez & Partners has given La Martinière a strong, timeless visual identity rooted in its territory. This branding captures the artisanal soul of the brand and accompanies its development, without ever betraying its authenticity.
La Martinière: a benchmark artisan ice cream maker
Since 1970, La Martinière has been delighting gourmets with its exceptional artisanal ice creams. Founded by Roger and Colette Cathala, bakers and confectioners in Saint-Martin de Ré, the family business has seen the growth of their son, François-Xavier, who has been passionate about the trade from an early age. In 2002, with his wife Cécile, he took over the management of La Martinière, perpetuating the excellence of artisanal know-how.
Today, La Martinière boasts 6 workshop-stores and a factory-laboratory spread across the Île de Ré. The secret? 100% artisanal production, local ingredients (Mara des Bois, Fleur de Sel, Charentes melon...) and an unconditional love of ice cream. Enjoying an ice cream at La Martinière is an unmissable vacation ritual on the Île de Ré.
When entrepreneurs meet a designer
Prior to 2009, La Martinière enjoyed a strong reputation, but lacked a clear visual identity. François-Xavier and Cécile Cathala entrusted the creation of their branding to Saguez & Partners, with a clear requirement: not to look like a Parisian brand!
A warm, gourmet branding
La Martinière’s visual identity reflects its artisanal and family spirit:
Iconic motif: an array of ice cream cones, illustrating the richness of the fragrances.
Bright color palette: cheerful hues contrast with a grey background, a reference to the island’s typical shutters.
Handwritten typography: symbolizing spontaneity and authenticity.
This identity is used on all media: packaging, outfits, signage, boutiques.... Each element contributes to the immediate recognition of the brand.
Since then, the brand has always been at the top of its game.
2012: Gault & Millau Top 5 ranking.
2013: Creation of the new La Manufacture de La Martinière laboratory.
2014: La Martinière, 1st French ice-cream maker, 8th world ice-cream maker in the Italian Dissapore ranking.
2014: Publication of a recipe book edited by Hachette.
2015: Opening of the La Martinière e-commerce site.
2025: An excellent average of 4.6/5 on Google Maps.
Since 2009, this brand identity has embodied the craftsmanship, pleasure and friendly spirit of the Île de Ré.
