Key information
11 posters, 11 locations
2,783 prints
5 formats
8 graphic designers
2 partners
Saguez Foundation
#INSPIREYOURCITY
To mark the renewal of Saint-Ouen-sur-Seine, a city in the Greater Paris region undergoing major changes, Saguez & Partners, in partnership with JCDecaux and SB Graphic, presents inspire your city. A collection of 11 posters, inspired by iconic designs from the 1920s, blending heritage and modernity to reveal 11 well-known and little-known places in Saint-Ouen-sur-Seine. When design stirs up the crowds: the web in turmoil, thousands of enthusiastic comments, a total stock-out... and even an echo as far away as New York.
A project to reconcile the old and the new city
Based on the idea that you don’t have to wait until the end of construction work to love your city, eight graphic designers have designed eleven posters inspired by those of the 1920s-1930s (Biarritz, Chamonix, Nice...). They invite residents to take an inner journey and offer a new look at Saint-Ouen’s everyday heritage, while recalling the history of this once communist and bucolic suburb, marked by holiday camps and popular dances.
11 posters, 11 locations
The Seine | The city once again opens up to its river, with its banks and its rowers. Connected to the great Seine ports of Le Havre and Rouen, Saint-Ouen becomes Saint-Ouen-sur-Seine.
Flea market, Paul Bert market | Inside-out, bistros, rooftop parking, utopian-authentic merchants.
Stade de Paris | It hasn’t been in Paris, but in Saint-Ouen since 1909: welcome to the Stade Bauer.
Red Star Football Club | Its red star, its supporters, its atmosphere, its history, its socks and sandals. The second oldest professional club in France, it had its heyday in French Division 1.
Le Coq de la Maison Blanche | Its cheerfulness and bistronomic cuisine, good-natured and off the beaten track.
La Halle Alstom | It has seen tramways, Michelines and the TGV come and go, before becoming home to the Manufacture Design and La Communale, Europe’s largest gourmet market.
**Flea Market, Marché Dauphine ** 180 antique and second-hand dealers, second-hand booksellers, artisans and art restorers make the world’s largest flea market.
La Patinoire | Built by Paul Chemetov in the 1970s, the ice rink continues to spark debate. Whether on skates or on foot, Monsieur Chemetov has come to reclaim its image.
Notre-Dame du Rosaire Church | A nod to the Basilique du Sacré-Coeur.
The Château de Saint-Ouen | A castle successively ruled by a king, a countess, a princess and a ghost.
The Docks of Saint-Ouen | The largest eco-neighborhood at the gateway to Paris, with its large park, educational greenhouse and new buildings with balconies facing west.
Undeniable success in France and abroad
The campaign’s popularity can be seen on the City of Saint-Ouen-sur-Seine Facebook page, which boasts thousands of subscribers. The question “How can I buy these posters?” became a recurring one, testifying to residents’ attachment to their town and their growing interest in this revisited heritage.
This success has also spread beyond France’s borders: New York magazine Interior Design published an article entitled “[Saguez & Partners Depicts Saint-Ouen-sur-Seine in Vintage-Style Poster Campaign]” (https://interiordesign.net/designwire/saguez-and-partners-depicts-saint-ouen-sur-seine-in-vintage-style-poster-campaign/), confirming this initiative’s international impact.
A collection of posters combining heritage and modernity to (re)discover Saint-Ouen-sur-Seine.
A local and international success: out of stock, all the buzz on the web and even acclaimed as far away as New York!
Local and regional support
JCDecaux offered two weeks of billposting on 1/3 of the city’s surfaces (April 4 > April 10, 2018), while SB Graphic printed posters and postcards free of charge. On a Wednesday afternoon, children from the town, with the support of their associations, distributed the posters to shopkeepers. The Conseil Régional d’Île-de-France also supported the initiative by offering posters to its employees.
The Office de tourisme de Seine-Saint-Denis sold them for a period at the Paris-Saint-Ouen flea market to support associations through the Fondation Saguez.