Key information
1932: creation of the Éram brand
1942: first store opens
1077 employees
250 stores in France and abroad
Éram
Liberty, Quality, Lightness
A leader in city-center accessory fashion, Éram combines its expertise as a manufacturer with the strength of a network of 400 boutiques worldwide, democratizing fashion by guaranteeing the best quality/style/price ratio. As impertinent as ever, the brand expresses its point of view on fashion in its new identity and locations. A popular brand, and therefore sunny!
Singing “É”, enchanted sunny yellow
“ÉÉÉÉÉram, you’d have to be crazy to spend more”, the popular brand overplays its lilting, cheerful “é”, while asserting itself with a more stylish typography. Written in a statutory black brand block, the name is offbeat, like the brand. How many brand names start with an accent? The color yellow is 100% solar, and blends with black to form a spontaneous tandem. The “é” accent escapes into the store and settles into the brand in humorous touches.
Eco-responsible packaging, two in one: an ingenious packaging system turns the shoe box into a stylish bag, Savings are chic!
New York stopover at La Défense
Its buildings, its subway, its business district, its people in a hurry by the thousands... Instinctively, La Défense and Manhattan are on our minds. Saguez & Partners decided to draw a parallel between Paris and New York. As a local brand, each Éram boutique is tailored to its environment, in this case the shopping center Les Quatre Temps..
As soon as you enter the store, the facade catches your eye, reflecting the brand’s personality. With its Broadway feel, it transports us. As you enter, the left wall becomes the showcase for all the latest products and collections. The “West Side Story”-style staircases, brick walls and 30 m² of graffiti (by the Nantes-based collective The Feebles) are reminiscent of New York’s motley, bustling life.
Affordable prices necessarily imply a tight budget. The interior architects at Saguez & Partners designed the new store within the cost constraints of the old store: choice of raw materials, tones of white, grey and black. The layout is simple, clever and modular, for quick and flexible deployment.
