Key information
1st innovation department in the EDF Group
A major player in tomorrow’s carbon neutrality
Since 2014: 96 startups supported
EDF Pulse
The field of possibilities
Welcome to the field of possibilities. EDF Pulse, EDF’s new innovation brand, reveals the Group’s strength in innovation and brings together a multiplicity of players to give life to ideas that will shake up the world of tomorrow.
Revealing the Group’s strategic ambition through a brand
EDF Pulse, the Group’s innovation culture development arm, has supported 96 startups in their development since 2014. The programs offered unite all those who want to accelerate carbon neutrality with EDF. Startups, but also Group employees, partners, innovation ecosystems... To go even further, even faster, EDF Pulse is taking on new momentum in 2021 with Saguez & Partners, to create a fully-fledged transversal innovation brand. A project that has revealed the brand’s strength and created a solid foundation for innovation within the Group.
The EDF Pulse brand federates its ecosystem of players through a common culture, structured around 3 axes:
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Open up new avenues by cultivating the collective, encouraging people to challenge the status quo.
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Make it possible by mobilizing all energies, wherever they may be, enabling efficient action and concrete results.
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In pursuit of a common goal: winning the race to carbon neutrality.
The in-depth work carried out on brand architecture made it possible to structure the EDF Group’s innovation ecosystem, making it possible to read the structure of the EDF Pulse brands at different levels:
- Daughter brands: an integrated design studio, innovation venues, an incubation program, a corporate venture fund.
- Innovation awards.
- The community label.
