Key information
No. 1 European investor
€63B invested in France
3000 employees
37 regional locations
10 years of collaboration
Bpifrance
Serving the Future
Faster, further, simpler: a bank that gets straight to the point. 10 years on, the public bank’s brand is as distinctive and disruptive as ever. Much more than a bank, it’s a learning social network for entrepreneurs. It’s a brand of relationships, of proximity, of connection, which is an integral part of entrepreneurs’ daily lives.
The bank for entrepreneurs
**2024 rhymes with faster, further, simpler **. A turning point reflected in a new brand platform for Bpifrance. In an increasingly complex world, where each company’s contribution is key to improving tomorrow’s world, decisions and actions must be taken at the right time, with the right information, and with the right support. Always at the forefront of major changes to open up new avenues for entrepreneurs and society, Bpifrance aligns the planets by correlating financing, decoding and mutual support.
We want to give even greater impetus to this energy, which transcends optimism into action, thanks to a graphic territory enriched with a photon and its energy trajectory.
The brand for everyone that deciphers the new world.
Record year: Bpifrance injected 63 billion euros into the French economy in 2023.
The brand for scoring and standing out
The effectiveness of straight to the point and its durability, this is the state of mind that characterizes the 10 years of collaboration between global design agency Saguez & Partners and Bpifrance, since its creation in 2013. The construction of a powerful, strong and differentiating brand, the brand that breaks codes and which, 10 years on, continues to inspire modernity and embody the avant-garde.
A collaboration that propels Bpifrance as a brand that contributes to society and responds to the needs and future challenges of companies, while remaining simple and accessible.
A new brand identity
The creative energy that propels the entrepreneur with enlightened power. At the apex of the trajectory, the point (derived from the “anchor point” in climbing) becomes a photon, symbolizing the radiance and optimism of the entrepreneur, who, well accompanied, moves towards a fruitful future by making the right decisions.
Adventure: the entrepreneur’s moving trajectory is not always linear; it’s made up of bounces, the ability to take the ball in hand, symbolizing adaptability and agility. This track record accentuates the perception of speed, but also Bpifrance’s role as a simplifier. Far from an administrative bank, instead, the bank that changes the trajectory of an entrepreneur.
The fluidity, the modernity that borrows the codes of digital (the circle, speed, simplification). This symbol could be a lifestyle code, almost the logo of a brand that you want to wear. Codes that carry a certain modern aestheticism – Bpifrance is also an attitude.
A catalyzer for the economy: Bpifrance is at once a detector, an editor and a driving force in the French economy, enabling industries to make the transition to a more virtuous economy and supporting “green by design” industrial start-ups. This movement is reflected in the introduction of a touch of green, which opens up a new path while retaining that “yellow brand” spirit.
The brand as a business lever
During Bpifrance’s continuous growth between 2013 and 2023, its brands, services, offers and products have multiplied.
By placing the entrepreneur at the heart of its brand strategy, Bpifrance is asking itself, after 10 years of existence, how clear its offer is to its target audiences: And you, Bpifrance, what do you do for me?
In answering this question, the aim is to make Bpifrance’s contribution to its raison d’être “Serving the Future” clearly readable, thanks to a brand architecture that enhances the power of its offer, makes its diversity and benefits legible, and reinforces the impact of its actions.
Bpifrance also means workspaces for 3,000 employees
At Saguez & Partners, we believe that space is an extension of the brand. Our Workstyle® teams have imagined Bpifrance’s spaces as places of collaboration and openness. Transparency, agility, proximity: everything is designed to encourage exchanges and enable rapid decision-making.
2013 | Commercial headquarters, Paris. In a 10,000 m² environment, we created 430 workstations in bright, open spaces, encouraging internal synergies and innovation. The interior design reflects the brand’s simplicity and accessibility, with spaces designed to be flexible and user-friendly.
2015 | Le Hub Bpifrance, Paris. This 1,000 m² space has become a focal point for the start-up and entrepreneurial community. The minimalist yet inspiring layout allows every visitor to feel the creative energy that drives Bpifrance.
2016 | Bpifrance Coface, Paris. Interior architecture, fit-out and works | 10,000 m²
