Aresia
Stronger as one
Rafaut Group, a key partner of major corporations and government bodies in civil and defense aerospace, experienced rapid external growth in the late 2010s. Its ambition? To become a leading European equipment manufacturer in both the civil and military sectors. New name, new identity, new brand territory: Saguez & Partners supported the group’s transformation to a new scale.
Key facts
Rafaut Group becomes Aresia
From 7 separate companies to one unified group
From 150 to 640 employees: SME to mid-size shift
2025 objective: €250 million in revenue
Aresia, Bolder Together
A new name for a new era: Rafaut Group is now Aresia. Derived from Ares, the Greek god of warfare and Aria, meaning air or melody, Aresia evokes power and precision. It also echoes Aura, the Greek personification of breeze and morning air. Together, these elements form a name that resonates with both civil and military aviation, reflecting the bold vision of a group ready for the future.
A signature "Bold Together"
Aresia channels its boldness and collective intelligence to tackle the technical challenges of aerospace, building a future that’s safe, reliable, and responsible.
"This new visual identity embodies our renewed values and affirms our ambitions.” Bruno Berthet, President of Aresia
A symbol: the squadron
More than just a reference to flight formations, it stands for strength in unity. It speaks to the journey of multiple companies coming together under one banner with a shared ambition to rise.
Embodying a new era through a strong brand territory.
