La Rochelle Aquarium

A dive into graphic depths

Agence-S, our Southern subsidiary, redesigned the brand identity of the La Rochelle Aquarium, one of the largest private aquariums in Europe. Certified “The Sea Is Not a Trash Can,” this iconic site in Charente-Maritime raises awareness among young and old about the fragile beauty of the marine world.

Photography: Frédéric Baron-Morin

Key facts

  • 11 aquariums

  • 12 species

  • 700 marine animals

Vue de l'extérieur de l'aquarium de La Rochelle avec des méduses géantes en vitrophanie sur la façade

A Visual Ode to the Ocean

Through image and emotion, Agence-S & Saguez set out to capture the deep sensitivity of a family devoted to the ocean’s hidden treasures.

  • Redesign the identity with more meaning, clarity, and cohesion without losing sight of its roots.
  • Align the visual language across the entire ecosystem: the aquarium, the shop, and the restaurant.
  • Give each its own distinct presence while amplifying a shared visual force that echoes the center’s passion and commitment.
Photo d'un mur de couloir sur lequel est imprimé un requin pèlerin de 7 mètres
Luminaires qui pendent du plafond en formes de méduses
Femme portant un tote bag où est inscrit : la mer n'est pas une poubelle
Planche de pictogrammes réalisés à partir de lettres

A Blue Museum Where Knowledge Meets Beauty

More than an aquarium, La Rochelle is a living museum, a space where education meets enchantment. The brand design reflects this duality: both cultural and scientific.
Museum-style framing gives every species the spotlight it deserves

Expressive typography brings an imagined dialogue between ocean creatures

A muted color palette and wayfinding cues inspired by nautical codes guide visitors through a fluid, immersive experience

Brand Design: Agence-S
Photography: Frédéric Baron-Morin

Planche avec plusieurs objets déclinés aux couleurs de l'aquarium de La Rochelle