La Rochelle Aquarium
A dive into graphic depths
Agence-S, our Southern subsidiary, redesigned the brand identity of the La Rochelle Aquarium, one of the largest private aquariums in Europe. Certified “The Sea Is Not a Trash Can,” this iconic site in Charente-Maritime raises awareness among young and old about the fragile beauty of the marine world.
Photography: Frédéric Baron-Morin
Key facts
11 aquariums
12 species
700 marine animals

A Visual Ode to the Ocean
Through image and emotion, Agence-S & Saguez set out to capture the deep sensitivity of a family devoted to the ocean’s hidden treasures.
- Redesign the identity with more meaning, clarity, and cohesion without losing sight of its roots.
- Align the visual language across the entire ecosystem: the aquarium, the shop, and the restaurant.
- Give each its own distinct presence while amplifying a shared visual force that echoes the center’s passion and commitment.




A Blue Museum Where Knowledge Meets Beauty
More than an aquarium, La Rochelle is a living museum, a space where education meets enchantment. The brand design reflects this duality: both cultural and scientific.
Museum-style framing gives every species the spotlight it deserves
Expressive typography brings an imagined dialogue between ocean creatures
A muted color palette and wayfinding cues inspired by nautical codes guide visitors through a fluid, immersive experience
Brand Design: Agence-S
Photography: Frédéric Baron-Morin
