Key information
Every year since 2020
Supported by the Saguez Foundation
Saguez Foundation
Agir pour le Vivant
Saguez & Partners has always championed design that is useful, responsible and sustainable. The environmental cause is at the heart of our approach, and it was natural to support the creation of the Agir pour le Vivant (Acting for the Living) event. This project is in line with our vision of design that has a positive impact on society and the environment.
Committed to sustainable design
Working together for the environment
Our objective was to create a graphic universe capable of reflecting the festival’s core values: ecological urgency, the richness of biodiversity, and the need for harmonious cohabitation between man and nature. By associating our skills with a project that defends environmental interests, we affirm our commitment.
A graphic universe at the service of biodiversity
The festival’s visual identity has been designed to embody the beauty and diversity of all living things. Through inspiring visuals and evocative symbols, the design conveys a strong message and encourages action, while illustrating the richness and complexity of nature.
Inspiring change
Since its inception, the Agir pour le Vivant festival has become a must-attend event for those interested in the major ecological challenges of our time. This festival, at the crossroads of scientific, artistic and societal reflection, deserved a strong visual identity to match its ambition: to raise awareness, mobilize and inspire change.
A strong symbol: the Tree Man
To represent solidarity and the preservation of our planet, the tree-man symbol was chosen as the emblem of the festival. This graphic element embodies the deep connection between man and nature, and symbolizes life in motion.
A positive, engaging message
The visual identity is resolutely positive and joyful, encouraging questioning and exchange around major ecological issues. Through an optimistic visual approach, it invites collective reflection on the future of our planet.
Encouraging reflection and debate on ecological issues
At the Rencontres d’Arles, the visual identity supports and stimulates debate, reflection and the outbursts that are sometimes necessary to move towards a world that is more respectful of nature. Design is intended as a vehicle for mobilization and awareness-raising, so that everyone can become an agent of change.