Geneva Airport

The essential airport

The new face of Geneva Airport, the (CAP 2030 project), has been in the works since 2018. One of its strategic objectives, and undoubtedly the most important, concerns the renovation of Terminal 1, built in 1968. By 2040, this terminal will have exhausted its full potential.

Based on its new strategic positioning, The Essential Airport, Saguez & Partners first imagined the global design of the new program as part of an international call for tenders – brand strategy, visual identity, embodiment of the site, usage studies, signage and furniture program, retail and F&B design, identity charter applied to the offices. Today, the agency provides support to the client, to ensure the overall coherence of the renovation project.

Key information

Terminal renovation: 45,000 m2
17.9 million passengers per year
Delivery: 2032

Simplicity, openness, efficiency

Saguez & Partners chose to highlight the Swiss values of this historic airport. It will be sober, elegant and of the highest quality. Everything will be well thought out and sustainable, to offer a moment of simplicity, well-being and serenity. The agency’s global design mission includes:

Creation of a new visual identity, graphic charters and adapted signage.
Creation of interior design codes, with choice of materials for the exterior, furniture and user paths.
Commercial thinking, with optimization of locations dedicated to the terminal’s retail & services offering, right through to the creation of charters for future tenants.
And improving working conditions for employees, with the creation of new office spaces to encourage collaboration.