Adagio
Light Living in the Heart of the City
Adagio created the aparthotel market 15 years ago and has been constantly innovating ever since. Saguez & Partners, the branding agency, has supported Adagio - pioneers of the aparthotel market for 15 years - in making their entrepreneurial culture visible by creating impact, meaning, and uniqueness. All the proof is there!
Key Facts
Market leader in aparthotels in Europe
Created in 2007
2023: a new brand identity
Designing Modernity with Authenticity
To bring Adagio back into a more modern and relevant space, Saguez & Partners applied a rigorous, grounded design method rooted in reality. Grounding the process in real-world insights allowed us to craft an authentic story and identify the brand’s key strengths for a strong positioning. The result : a powerful, modern, and light-hearted brand with a new spirit, ready to embrace evolving lifestyles and the changing face of urban travel.
“This collaborative method created momentum within teams and unified everyone around a shared vision. Together, we built brand energy.” Karine Leothier, Strategy & Brand Innovation Director, Saguez & Partners
A New Visual World
Like a vibrant urban mural, the new visual territory is expressive and full of life. It draws on three artistic inspirations:
The delicate cut-paper sensitivity of Henri Matisse
The warm, saturated colors of David Hockney
The playful freedom of the Memphis movement
“With this modern, dynamic and joyful visual identity we’re opening a new chapter for Adagio. Along with a new logo and the signature ‘Here for you,’ we can now speak to new audiences while remaining true to our loyal guests.” Laurène Rohr, Head of Marketing & Communication, Adagio
