Le Marché Dar Essalam: A New Retail Concept in Rabat

Business Immo dedicates the third episode of BiTV to Marché Dar Essalam, a new 13 000 m² retail and lifestyle destination recently inaugurated in Rabat.

In this video interview, Fdéla Lahrichi, Managing Director of Retail 4 Brands Morocco, and Lorraine Dieulot, Marketing Strategy Director at Saguez & Partners, share the behind-the-scenes story of this ambitious project: from architecture and interior design to brand identity and a reimagined customer experience for an accessible premium concept store.

📸 Discover the project in photos: Marché Dar Essalam

“This project was created with a true retail mindset. We put ourselves in the eyes of the end customer, paying attention to every detail for each visitor. That’s the strength of a project designed not just for business, but to genuinely meet people’s needs” explains Lorraine Dieulot.

She adds:

“We needed differentiation markers so that we could recognize the brand’s DNA and start building a story that could unfold in other places.”

A fine recognition for a project that showcases our teams’ expertise in designing inspiring retail spaces rooted in their local context.

📺 Watch the video interview on Business Immo (in French, subscriber access).

👉 The project will also be presented at MAPIC, from November 4 to 6 in Cannes.