French design agencies focus on international
When French "art de vivre" meets the culture of audacity in the USA
The French agency Saguez & Partners, a European reference in global design, offers itself the New York nugget DASH design. *A 100% strategic acquisition to establish itself in the most powerful and vibrant territory of brand design: the United States. On the one hand, Boris Gentine, design globetrotter and creative director at SAGUEZ, who has signed the agency’s projects around the world. On the other hand, David Ashen, a New Yorker with a French heart, master of hospitality design. Together, they form a duo that speaks not only of design. They speak of culture, uses and emotions. And that’s what brands are expecting today.
In the United States, everything is brand design Boris Gentine/ David Ashen: do a relay on their LinkedIn profiles?
Today, brands want to be global. Creating places that resonate here and elsewhere. Invent experiences that can make a customer vibrate in Tokyo, such as Paris or Austin. This is where the French agencies draw their strength: a sensitive look, a culture of hospitality, a careful aesthetic... But to play the big game, you have to go where it all happens. And in the U.S., everything is branded. Cities, hospitals, museums, airports, products, services, political leaders... even dreams have a logo.
"This year, Saguez & Partners has just announced the acquisition of New York-based Dash Design, an expert in hotel interior design. Its Director General “Creation” and Associate Boris Gentine moves in to develop the hospitality business."