An inverted S recycled into a Z
An S with endless possibilities, in the image of the continuous, virtuous circle of resources tapped to create sustainable harmony. An S open like collaborative work modes. An S composed of three loops forming the three C’s of the resource revolution: circular, concrete, collaborative.
An optimistic and benevolent identity
The soft, round, lowercase typography reflects the accessible and humane nature of one of the world’s leading resource management players. On a white background, a luminous green, the color of the brand’s hope and optimism, is paired with expert blue, at the forefront of innovation. The logo and the brand identity framework, treated like an infinitely unfolding wave, accompanies the signature “Ready for the resource revolution.”
Have you noticed ? In Saguez, there is Suez!