A dual challenge for Viparis and the City of Paris
For sustainable and architectural business requalification over 10 years, Saguez & Partners has defined a new coherent general environmental design plan for indoor and outdoor areas, in the spirit of an urban park.
- 135 hectares
- 200 expos
- 7 million visitors of which professionals spend 3 times more than an average tourist
From all minerals and metals to a proliferation of vegetation
By diverting logistics to the rear zones, the public space is opened up towards the city. 70,000 m2 of green spaces have been created, including 52,000 m2 of terraces. A 1.7 km vegetal crown provides a visual and phonic barrier between the park and the 3 local communities. Increasing biodiversity with 54 different species of plants transforms the visitor journey into a huge green walk punctuated by made-to-measure urban park furniture.
Services are housed in two hubs with a total surface area of 600 m2, treated like pavilions whose exterior architecture will gradually be obscured by vegetation. JJ Pigeon’s artistic work, inspired by nature, overruns the interior.
A collection of furniture with an original and useful design
Visitors are greeted on the forecourt of the main entrance planted with 26 umbrella pines. A gigantic connected circular bench 20 meters in diameter becomes the central meeting place, surmounted by an event and signage ring 40 meters in diameter, which directs visitors to the 8 pavilions. The entire collection of furniture has been custom designed for various uses: benches, candelabra, ashtrays, chairs, columns, waste baskets, armchairs, fountains, entry booths, gates, planters, kiosks, floor lamps, lanterns, flag masts, signage masts, shade umbrellas, parasols, façade screens, garden screens, tables, terraces, totems.
It will make Paris the leader in business tourism.Christophe CuvillierPresident of Unibail-Rodamco