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Drawing Now A stroke of the pencil on show

A leading European contemporary art fair exclusively dedicated to drawing, Drawing Now Paris Art Fair distinguishes itself with a fresh, bold brand identity. Each year, collectors and amateurs take a fluid and easily readable journey to finding new discoveries.
Environment & Identity design
Drawing Now Art Fair
Drawing Now Art Fair, Saguez and Partners
Drawing Now Art Fair par l'agence Saguez & Partners
Identité visuelle - Drawing Now Art Fair
Identité visuelle - Drawing Now Art Fair

A pencil-drawn logo

A drawing is a stroke of the pencil, a sketch, a preparatory work. The logotype for Drawing Now is a line that unfolds and wraps itself up in ideas. Threads of different colors change according to the year and the theme, but maintain a dominant use of reds and oranges, the colors of creative energy. The signage leaves plenty of room for creativity and imagination. On a white background—a reference to the blank page that gives free rein to all new creations—the lines multiply to form a scribbled logo that is the opposite of the archetypal logotype.

Drawing Now
Drawing Now

Along the way

The anti-logo logo is the common theme of a fair that gathers artists, gallery owners, visitors, collectors and curators around 72 galleries, 400 artists and more than 2,000 selected works. Each year in early spring, the fair takes place at the Carreau du Temple, spreading out to the Palais de Tokyo, the Cité de l’Architecture et du Patrimoine, the Quai Branly museum, galleries and business foundations that mix their permanent collections with contemporary exhibitions for a constantly renewed fresh take on the arts.

Sponsored by the French Ministry of Culture and Minister of Culture Françoise Nyssen.

It takes a long time to become young.
Pablo Picasso
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