Bpifrance Serving the future

Positioning

The antithesis of the sector’s closed and institutional codes, Bpifrance sets itself in motion with four differentiating values: simplicity, proximity, willpower and optimism. A transparent vs. opaque brand, close vs. distant, optimistic vs. austere, frugal vs. excessive, yes vs. no.

A sunny, optimistic logo
for a sunny brand

The visual identity translates the brand’s promise with impact and coherence. Sunny yellow marries with a taupe gray that evokes pragmatism. The double sign, the vertical bar of the “i” framed by two dots, marks the give and take relationship between the bank and business. Typography written in a single block affirms the solidity of the brand.

A signature “serving the future”

In a few words, the signature says exactly what it means. Bpifrance is committed to acting quickly by relying on its two businesses with modesty and efficiency. The publishing design is frugal. Published in paperback format in two colors, the books are written in a direct style, with accessible content. To be brief, for a public service, is new and it is better!

A graphic charter for
the brand architecture,
the offer and communications

The unique brand comes with the names of 13 regions and innovative offers: Le Lab, Excellence, Pair to Pair, Coach…The advertising tone is designed for the entire communications ecosystem. Frugal with words, it’s a reflection of the direct answers customers get from Bpifrance.

Transparent areas

Saguez Workstyle® responded to budget constraints and tight deadlines. In a space of 9,000m2, there are 430 work stations for 2,200 mobile employees. The Boulevard Haussmann workspaces, in the colors of the brand, favor collaborative working methods and micro-meetings to facilitate rapid decision-making.