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Air Liquide A new era for the global leader

The world leader in gases, technologies and services for industry and health, Air Liquide marks its acquisition of American company Airgas and a new phase in its history with a change in visual identity. Present in 80 countries, the group has some 67,000 employees and serves more than 3 million customers and patients.
Identity design
Identité de marque Air Liquide
Logotype Air Liquide
Nouveau logo Air Liquide
Design identité Air Liquide
Rapport annuel Air Liquide
Univers visuel Air Liquide
Graphic style Air Liquide
Graphic design Air Liquide
Air Liquide : nouvelle identité visuelle

A strong symbol of the transformation of Air Liquide

To support its transformation strategy, the group unveiled the 5th logotype in its 155-year history. Alpha, the powerful, organic new symbol, incarnates both the roots and evolution of Air Liquide. Depicting a water bubble in an air bubble, the symbol is associated with the fundamentals of the brand—its name, its colors, its construction.

The sign of an open, close and responsible brand

40% of Air Liquide’s sales relate to solutions for protecting life and the environment. The responsible commitment and the proximity of the group to its stakeholders are expressed by roundness and lowercase typography; its openness toward the the world by the suppression of the frame. The company’s scientific culture and capacity for technological innovation are reflected in the alignment of the letters and the precision of the sign, which evokes a thumbs up hand gesture confirming that everything is OK!

Air Liquide signalétique et illustration
Air Liquide - Design et identité

Air Liquide is transforming itself and it shows!

Enriched with typography, colors, graphics and illustrations, the graphic charter guarantees the coherence of the brand’s visual identity and messaging around the globe. With a powerful new visual identity, world leader Air Liquide confirms its commitment to long-term performance, for a more sustainable world.

Numéro 1 depuis 1998, plus de 120 prix en 20 ans

A winning
project!

Grand Prix du Design Top Com corporate
2018
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