Talan unveils its new brand

Talan has transformed itself

A “world” brand for a French ETI that has become an international group. With 7,200 employees in 18 countries and a target of €1 billion in sales by 2025, we supported Talan in its transformation. On November 13, 2024, the new brand platform was rolled out worldwide.

A new high-impact brand

Saguez & Partners, a global brand design agency, worked with the Talan Group on its rebranding project. Our team built a solid strategic foundation: a brand platform, a new logo, a new identity territory and a new brand signature which, together, reveal the uniqueness of the Talan Group in a world where everything tends to look the same.

It’s as much about embodying a corporate culture that embraces diversity and inquisitive minds to enhance the attractiveness of the Talan Group and the pride of its employees, as it is about affirming its bold positioning in a highly competitive consulting market.

The “Positive Innovation” tagline embodies the Group’s drive to change the world, a contagious enthusiasm in the search for new ideas and innovative solutions, and a deep belief in human intelligence and the progress enabled by technology.

”This rebranding is anything but trivial: it comes at a key period in Talan’s development, following an intense sequence of external growth, particularly abroad. We therefore designed and co-constructed with Talan’s teams a distinctive positioning on the market that would help create a common culture across the Group’s different countries and areas of expertise. The primary aim of the new brand is to reveal to clients and future job applicants that we carry out a variety of consulting assignments, but in a different way from others, and with the constant aim of making a positive impact for the company we serve, as well as for society”, explains Thibault Saguez, Managing Director Strategy & Brand at Saguez & Partners.

Press coverage

Stratégies | Talan rebrands with Saguez & Partners

CB News | Talan unveils “Positive Innovation”, its new brand platform