Retail through the eyes of Gen Z at MAPIC 2025

Global Design
Retail
Speeches

The MAPIC is the leading international event for retail, leisure, and food property. Each year, it brings together participants from over 75 countries from Europe to Asia and the Americas.

This year, imagine a unique workshop: students from three prestigious schools meeting industry leaders to explore retail through the lens of Generation Z.

Saguez & Partners, an expert Brand and Brand Strategy agency, is organizing this morning session as a Content Partner. Together, we’ll reinvent the commerce of the future in an inspiring and collaborative format.

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How can we anticipate transformations, reconnect brands with their communities, and design more human and daring models? Join us on Thursday, November 6, 2025, in Cannes.

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Program

9:00 - 10:00 AM | BREAKFAST & SPEECHES

Opening by Lorraine Dieulot, Marketing Strategy Director at Saguez & Partners.

Students share their insights on:

  • Stores 3.0: Adapting stores and shopping centers for the future by École Camondo
  • The in-store experience for digital natives by London Business School
  • How some brands naturally connect with Gen Z by ESSEC Business School

10:00 - 12:00 PM | WORKSHOPS

Discussions around three key topics:

Theme 1: Designing new destinations for Generation Z
What does Gen Z expect from a retail space? Between shopping, socializing, well-being, and leisure, students reinvent destination formats that create meaning and connection. Discussions will build on student analyses of selected existing malls.

Theme 2: What kind of in-store experience for the digital-native Generation Z?
Gen Z is hyper-connected, seeking immediacy and personalization. What services, spaces, and experiences should tomorrow’s stores offer?

Theme 3: How do some brands build the perfect connection with Gen Z?
Some brands seem to speak Gen Z’s language: authenticity, values, creativity… What creates this unique emotional bond? Students will share their favorite brands and the deeper reasons behind their attachment.

12:00 – 12:45 PM | WORKSHOP WRAP-UP
A collective synthesis of ideas and perspectives.

12:45 – 2:30 PM | LUNCH & NETWORKING
A friendly moment to exchange ideas, expertise, and perspectives across generations.

4 good reasons to attend

  1. Trends: Discover what Generation Z truly values in retail spaces, customer experience, and brand engagement.
  2. Real-time insights: Interact with students who’ve studied key topics, fresh perspectives from the next generation.
  3. Idea validation: Shape the industry with shared insights and creative thinking. Test your concepts live during roundtables and workshops.
  4. Meet our retail design experts: Lorraine Dieulot, Marketing Strategy Director; André Lavergne, Creative Director; and Madeleine Darke, Account Director.
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