Brands&Expresso : Christophe Melle, Global VP of Marketing at Schneider Electric France

Brands&Expresso is a six-episode series designed to explore all facets of branding, co-created by Adetem and Saguez & Partners. Coming up next: new brands, new guests, new perspectives. So whether you’re a marketing or communication professional, a design enthusiast, or simply curious about the world of brands... grab your coffee, plug in your headphones, and join us at our table.

B2B or B2C: do you still have to choose?

In this second episode, Thibault Saguez welcomes Christophe Melle, Global Vice President of Marketing and member of the Executive Committee at Schneider Electric France. Together, they delve into the nuances of brand management that break away from traditional B2B communication approaches.

Schneider Electric’s unique approach: spotlighting those who bring the brand to life every day, from decision-making clients to electricians in the field.

🎧 Listen to the episode on Spotify or YouTube.

More to come at the next coffee break…

Photo de Thibault Saguez et Christophe Melle, Schneider France, invité du podcast Brands&Expresso.