2028: Michelin reinvents itself
We have embodied this story through a strong, graphic identity and a poster-manifesto format. Because color is life!
Saguez & Partners is proud to announce that since 2021 it has been working with the Michelin Group on this unique project for a major industrial group, which will raise the profile of the city locally, nationally and even internationally. And since an adventure of this scale requires the strength of a collective, Saguez & Partners has set up and led a project management assistance consortium to develop the masterplan and its feasibility with Saguez Favretto, Setec, Atelier Franck Boutté, Christian Laporte, Asphalt, and Atelier Format Paysage.
“Springboard for active cultures”
Right from the start, we had to ask ourselves the right questions: What story should be told? What direction to conceive a coherent district? Rehabilitation without destruction? The future Quartier des Pistes will stimulate minds and bodies, shake up neurons, stimulate taste buds and get everyone’s attention with a program that combines physical exercise and cultural discovery in a playful, accessible and inclusive way, to learn and grow in motion.
Prepare for:
- Green City and Parc des Pistes: 3 hectares planted by Michelin.
- L’Aventure Michelin Museum.
- Cité du Mouvement (in partnership with the ASM Omnisports and the Clermont-Ferrand University Hospital).
- Les 2 Amis: a third-party venue, a performance hall and a gourmet travel destination.
- Hotels, residences and local shops, with Vinci Immobilier.